Role: Lead UX Designer
Problem: Splend needed a website that could scale globally while capturing the brand’s positive and energetic attitude. The problem was to build an experience that resonated with drivers in diverse markets, reflecting the brand’s mission and values.
Solution: I led the design of Splend’s global website from the ground up, creating a user-friendly experience that aligned with the brand’s vibrant personality. The design was scalable and adaptable, ensuring it could support the company’s rapid international expansion.
Impact: The new website reinforced Splend’s brand identity and supported its global growth strategy, providing an engaging experience for on-demand drivers across multiple markets.