Role: Lead designer
Problem: While Italian cuisine is celebrated for its craftsmanship and style, many authentic pizzerias lack visually appealing branding. Wood & Dough aimed to fill this gap by offering high-quality pizzas with a brand aesthetic that matched their exceptional food experience.
Solution: I designed the visual identity for Wood & Dough, drawing inspiration from the shape of wood-fired pizzas and incorporating a color palette inspired by the Italian flag. This identity captures the essence of traditional Italian pizza-making while ensuring the brand stands out visually in the competitive food truck market.
Impact: The visual identity helped establish Wood & Dough as a premium brand, blending authentic Italian culinary traditions with a modern, stylish aesthetic that resonates with both local and global audiences.