eBay
Elevating eBay’s global presence by creating personalized, immersive user experiences across multiple touchpoints—highlighting the brand’s diversity, depth, and commitment to connecting with people.
Project info
Role: Lead UX Designer
Problem: As one of the world’s largest e-commerce platforms, eBay needed to engage a global, diverse audience with tailored communications across various digital channels. The challenge was to create scalable, personalized experiences that would resonate across regions while maintaining brand consistency.
Solution: I led the design and delivery of personalized communications at scale, including marketing email campaigns, landing pages, display advertising, and social media experiences. The strategy ensured consistency across platforms while adapting to the nuances of different regions.
Impact: The project enhanced eBay’s ability to connect with its global audience, improving engagement and reinforcing its brand across key digital channels.
