SKY  BRAND IDENTITY/MOTION 

EBAY DIGITAL EXPERIENCE 

IT'S A VYB

CHANGING THE WAY WE SHOP ON EBAY

Vyb /vʌɪb/ - Noun. A distinctive emotional atmosphere sensed intuitively.
Vyb is also a young entertainment culture-driven YouTube channel.

With the previous channel brand identity failing to establish an online presence matching its ambition, I created a bold identity with a distinctively audacious logo mark at the heart of it. The bold patterns reflect the fearless character of their young male-orientated audience as the tone of voice articulates their brash attitude.

The identity allows for a flexible approach crucial in the forever-evolving world of social media. Colour and patterns can create new distinctive sub-brands whilst staying true to the parent channel.

Since 1995 eBay has defined a new era of commerce through the art of connection—placing people at the heart of the experience. With increasingly strong competition from the likes of Amazon, the challenge was to establish eBay as go to marketplace for brand new items.

As part of eBay innovation, I created an experience which truly celebrates individuality. One of the core aims was to highlight the vast selection of brand new items available on eBay rather than the already popular second-hand market. Focusing on utilising the brands expressive Fill Your Cart With Colour visual language to allow people to personalise their favourite items.