CHANGING THE WAY WE SHOP ON EBAY

Since 1995 eBay has defined a new era of commerce through the art of connection—placing people at the heart of the experience. With increasing market competition, the challenge was establishing eBay as a go-to marketplace for brand-new items.

As part of eBay's innovation, I lead the design of an experience that celebrates individuality. One of the goals was to highlight the vast catalogue of brand-new items sold on eBay. Focusing on utilising the brand's expressive Fill Your Cart With Colour visual language to allow people to personalise their favourite items, building a buzz around the genuinely personal and expressive products.

Since 1995 eBay has defined a new era of commerce through the art of connection—placing people at the heart of the experience. With increasingly strong competition from the likes of Amazon, the challenge was to establish eBay as go to marketplace for brand new items.

As part of eBay innovation, I created an experience which truly celebrates individuality. One of the core aims was to highlight the vast selection of brand new items available on eBay rather than the already popular second-hand market. Focusing on utilising the brands expressive Fill Your Cart With Colour visual language to allow people to personalise their favourite items.

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