EBAY UI/UX
EBAY DIGITAL EXPERIENCE
BUILDING A
CONNECTED FUTURE
CHANGING THE WAY WE SHOP ON EBAY
eBay Partner Network is an affiliate marketing platform connecting affiliates to the world's most diverse marketplace. Collectively, eBay connects millions of buyers and sellers globally, making the eBay Partner Network a crucial platform for business growth.
The brief was to create a reliable digital affiliate platform, redesigned from the ground up to cater for experienced affiliate partners. As lead designer, I was responsible for delivering the project from concept to overseeing the build process.
Since 1995 eBay has defined a new era of commerce through the art of connection—placing people at the heart of the experience. With increasingly strong competition from the likes of Amazon, the challenge was to establish eBay as go to marketplace for brand new items.
As part of eBay innovation, I created an experience which truly celebrates individuality. One of the core aims was to highlight the vast selection of brand new items available on eBay rather than the already popular second-hand market. Focusing on utilising the brands expressive Fill Your Cart With Colour visual language to allow people to personalise their favourite items.
THE CHALLENGE
THE CHALLENGE
The first big challenge in redesigning the eBay Partner Network site was restructuring its entire content. The existing eBay Partner Network website was designed to be an introduction to affiliate marketing. With a new vision to target the more established affiliate marketers, we knew we had to make some drastic changes.
The second challenge was balancing style with a thoroughly sleek and efficient user experience. Aesthetically and strategically there was a brand look and feel gap between the current site and the newest iteration of the eBay brand. Our aim was to ensure a consistent experience throughout.
The first big challenge in redesigning the eBay Partner Network site was restructuring its entire content. The existing eBay Partner Network website was designed to be an introduction to affiliate marketing. With a new vision to target the more established affiliate marketers, we knew we had to make some drastic changes.
The second challenge was balancing style with a thoroughly sleek and efficient user experience. Aesthetically and strategically there was a brand look and feel gap between the current site and the newest iteration of the eBay brand. Our aim was to ensure a consistent experience throughout.
A completely restructured and decluttered sitemap gives the new site much needed clarity.
A completely restructured and decluttered sitemap gives the new site much needed clarity.
A fully expandable navigation menu allows a user to find the content effortlessy.
A fully expandable navigation menu allows a user to find the content effortlessly.
DESIGN PROCESS
DESIGN PROCESS
From our user research, we've discovered two things. Number 1 - Majority of users really do know their way around Affiliate Marketing. Number 2 - they are all human. Like all humans however, we are not perfect and there's always room for more useful knowledge. We've decided to organise content in a way that the experienced users are unobstructed by basic learning material. Instead, we've strategically laid out helpful material to fit around the user when necessary.
With the platform constantly evolving, we've designed a future-proof, modular system providing flexibility for content growth. This allows the eBay team to effortlessly add and edit content whilst ensuring brand consistency.
From our user research, we've discovered two things. Number 1 - Majority of users really do know their way around Affiliate Marketing. Number 2 - they are all human. Like all humans however, we are not perfect and there's always room for more useful knowledge. We've decided to organise content in a way that the experienced users are unobstructed by basic learning material. Instead, we've strategically laid out helpful material to fit around the user when necessary.
With the platform constantly evolving, we've designed a future-proof, modular system providing flexibility for content growth. This allows the eBay team to effortlessly add and edit content whilst ensuring brand consistency.
THE RESULT
THE RESULT
A future proof Affiliate Marketing platform with a sense of clarity and purpose. Accessible navigation ensuring flawless user experience - responsive across desktop, mobile and all formats in between.
A future proof Affiliate Marketing platform with a sense of clarity and purpose. Accessible navigation ensuring flawless user experience - responsive across desktop, mobile and all formats in between.
