CONNECTING EBAY WITH A GLOBAL AUDIENCE

CHANGING THE WAY WE SHOP ON EBAY

Helping one of the world's biggest e-commerce platforms connect with a global audience through immersive user experiences highlights eBay's diversity, depth, and dedication to people.

Through a strategic approach, we created and delivered personalised communications at scale. Ranging from marketing email campaigns, landing pages, display advertising and social media experiences. As a senior designer, I led a design team of four designers across two offices.

Since 1995 eBay has defined a new era of commerce through the art of connection—placing people at the heart of the experience. With increasingly strong competition from the likes of Amazon, the challenge was to establish eBay as go to marketplace for brand new items.

As part of eBay innovation, I created an experience which truly celebrates individuality. One of the core aims was to highlight the vast selection of brand new items available on eBay rather than the already popular second-hand market. Focusing on utilising the brands expressive Fill Your Cart With Colour visual language to allow people to personalise their favourite items.

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