BRAGA DA CRUZ  BRAND IDENTITY

EBAY DIGITAL EXPERIENCE 

MAKING HERITAGE TIMELESS

CHANGING THE WAY WE SHOP ON EBAY

Braga Da Cruz is a luxury jewellery brand renowned for its impeccable detail, expert craftsmanship, and Portuguese heritage.

The brand identity reflects the brand's heritage and elegance, using inspiration from traditional Portuguese pavements. Much like Braga Da Cruz, the elegantly crafted Portuguese pavements are beautiful storytelling art pieces made of intricate stone mosaic patterns.

The identity comes to life through minimal colour, stone texture and an intricate pattern.

Since 1995 eBay has defined a new era of commerce through the art of connection—placing people at the heart of the experience. With increasingly strong competition from the likes of Amazon, the challenge was to establish eBay as go to marketplace for brand new items.

As part of eBay innovation, I created an experience which truly celebrates individuality. One of the core aims was to highlight the vast selection of brand new items available on eBay rather than the already popular second-hand market. Focusing on utilising the brands expressive Fill Your Cart With Colour visual language to allow people to personalise their favourite items.